For the really quick turnaround ones, though, a small dedicated team of Doodlers keeps an eye out for events that might be a fit.
It was an exciting day for a Doodler and the world of science!” Sometimes the team has the luxury of taking weeks or even a year to produce a Doodle. “I quickly sent the article to my team and, by the time I was about to take a bite out of my lunch, I received a call to have this Doodle sketched, drafted, finished and live on all our homepages in four hours. The team gets hundreds of requests every day from people who email and Googlers are pitching their concepts all the time, too. Jessica says the hardest part of the team’s job is definitely sifting through Doodle submissions - because there are so many great ones. The Doodle team receives about 7,000 submissions a year. So I asked a few Googlers on the Doodles team to share some of the surprising and, yes, delightful details and stories from behind the scenes. While Doodles are beloved inside Google and by many who visit the homepage, more goes into them than you might think. The other reason selections are so drawn out: Perla estimates that the team looks over “a couple thousand” Doodle ideas. “It’s a balance of having a lot of cooks in the kitchen but also making sure we have everyone involved,” she says. Perla Campos, Marketing lead for Doodles, says this process takes so long partly because getting the most diverse and inclusive collection of Doodles requires the team to hear from Googlers all over the world. “Should it be an image or an animated GIF? Or should it be interactive, or even a game.” "You have to figure out how you want to depict this topic or person,” she says. “We want people to learn something, or laugh, or feel inspired.”Īs the team lead, part of Jessica's job during this annual selection is to help choose Doodles from a massive pile of submissions (which come from Doodle team members, other Googlers and then from people completely outside Google), discuss them with this committee and a network of global cultural consultants and then decide on the best way to bring them to life.
“We want to create that feeling of surprise and delight when you’re going about your day-to-day life, and then - tada! - a little gift,” Jessica says. Either way, it adds up to hours of discussion and work each week, all dedicated to making Doodle magic happen. Sometimes they gather in person, other times over Google Meet. They begin meeting regularly in the summer and usually wrap up by late October. Every August, Jessica Yu and a carefully selected committee of Googlers from various backgrounds begin the delicate - and joyful - process of choosing which Google Doodles will appear on the Google homepage in the coming year.
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